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Colorize

Use the colorize transformation to apply a color treatment to a delivered image variant.

Overview​

Colorize is useful for branded image treatments, generated image variants, editorial effects, and UI backgrounds that need to align with a specific color palette.

Syntax​

FieldValue
Canonical parametercolorize
Aliascol
Accepted valueColor value

Colors can use formats such as rgb, rrggbb, rrggbbaa, #rgb, #rrggbb, #rrggbbaa, or r:g:b[:alpha].

Example​

https://cdn.imgwire.dev/{organization_id}/{environment_id}/{image_id}?colorize=2E38E6
image.url({
  colorize: '2E38E6',
  format: 'auto',
  quality: 'auto',
});
imgwire images url img_123 --colorize 2E38E6 --format auto --quality auto

Before and after​

Demo image with blue colorize treatment
Original transformation demo image

Best practices​

  • Use colorize for intentional visual treatments, not general color correction.
  • Prefer documented brand colors when the transformation is part of a design system.
  • Use Duotone when you need separate shadow and highlight colors.

Common mistakes​

  • Colorizing product images where original color accuracy matters.
  • Using colorize on images that still need natural skin tones or realistic color.
  • Forgetting to test transformed images with surrounding UI colors.

Last updated at: May 9, 2026